FinEX Asia Changes Name to Assured Asset Management

HONG KONG (14 September, 2019) – We are pleased to announce that FinEX Asia has changed its name to Assured Asset Management (“Assured”), effective immediately.

FinEX Asia is an asset management firm that leverages advanced technologies to drive efficient global investing amongst dynamic market conditions and a superior financial experience for professional and institutional investors. The firm is rebranding to Assured Asset Management to better communicate its increasingly global capabilities and emphasis on a client-centric approach to service.

“Since opening doors in 2017, we have pursued an uncompromising standard for quality in service and product that has helped us grow into a top emerging player in Asia’s asset management industry,” said Robert Cheung, CEO of Assured Asset Management. “We are proud to have won the trust of institutional partners worldwide and are excited to continue building upon our strong reputation on a global scale.”

Clients can expect the same high standard for service and results-driven performance that they are accustomed to. Changes are limited to the firm’s name and online presence – the team and operations will remain the same.

With any questions regarding FinEX Asia’s rebranding to Assured Asset Management, please feel free to contact



About Assured Asset Management

Assured Asset Management is a global asset management firm that provides professional and institutional investors with direct access to high quality assets worldwide. We leverage core competencies in technology, risk management and global networks to drive efficient investing amongst dynamic market conditions and deliver a superior financial experience. We offer carefully structured investment products and elite advisory services to individual and institutional investors while engineering fund management solutions for financial institutions. Assured Asset Management is headquartered in Hong Kong and operates in over five countries internationally.

We've Changed Names!

We are pleased to inform you that FinEX Asia is now Assured Asset Management.

We’ve changed our name to reflect what we do best – assuring a superior financial experience for global investors. We’re the same – the only thing that’s changed is our new look. We remain driven by the same high standard for service and results-driven performance that you’re accustomed to.

Please contact us with questions at or +852 3893 9588.

Read more about our rebranding initiative here.


Assured Asset Management Investor Relations