One of the main focus of Fund Forum Asia this year is the digital impact on the fund management and wealth management industry and it is hard not to address how digital marketing may also transform the industry.
Alexandru Agachi, COO of Empiric Capital, opens the panel discussion in Business Leaders Forum on day 2 of Fund Forum Asia. Our Co- Founder and President, Angie Lin, joins Mathias Helleu, executive Chairman of 8 Securities, and Ned Phillips, Found and CEO of Bambu, in the panel to share their experience and their comments on how their business is conducted in the era of digital marketing to optimize the outreach of social media to generate investment ideas, to service clients and to promote products.
The rise of fintech creates more noise even though that we have enjoyed the benefits from technology in the area of commerce, trading, entertainment, and transportation is because finance, in the longer history, has the reputation of being a closed industry. It requires the most infrastructure, the most trust and the most regulatory attention. However, as Angie highlighted in the panel, the adoption of technology in the world of finance still serves the same purpose as any other industry: to provide better access and to provide better service.
Marketing in any form is the way to reach out to the customers but it doesn’t replace the core value of the business, which is the products and the service, Angie said. Taking FinEX Asia as an example, it is a licensed asset management company but with the development of technology, it could provide Asian investors access into high quality banking assets from the US. With the growth of mobile and digital adoption, information could be exchanged in any channels and in any format. People require more convenience and more suitable service for their own investment needs. KYC is beyond its current scope in finance, Angie said.
FinEX Asia’s AI-powered asset management platform places us at the heart of the new wave of asset management, as we connect investors with the right assets for their risk and investment needs. All while selecting the best-returning assets based on strong technology and risk framework.