Privacy Policy​

This Privacy Policy describes how we collect, use, disclose and otherwise process your personal data through this website (“Website”).

By accessing and using the Website, you confirm that you agree to this Privacy Policy.

From time to time, we may revise this Privacy Policy to reflect changes in the applicable laws, regulations, voluntary codes, updates in technology, etc. or for other reasons. If we make material revisions that change the way we collect or use your personal data, we will post such material changes beforehand and make a reasonable effort to draw your attention to those changes. You should review this Privacy Policy periodically so that you are up to date on our most current policies and practices. If you do not agree with this Privacy Policy or any changes, please do not continue accessing or using the Website.

Collecting personal data

We collect personal data from you that you provide to us directly or automatically when accessing or using the Website. We will only use personal data as necessary for the purposes outlined below and in compliance with the applicable laws.

We may request that you provide personal data such as your name, address, phone number, email address, identify proof, bank account information, etc. for the following purposes:

Considering and processing your applications for financial and investment products and services offered by Assured Asset Management.

Providing our products and services to you, and giving effect to your instructions in relation to other specific transactions or otherwise that involve you.

Notifying you about changes to our products and services.

Deciding whether or not to provide credit to you or assessing your credit worthiness and good standing. This may include but is not limited to conducting credit checks upon a pending application for consumer credit or to review whether changes need to be made to an existing credit facility.

Marketing financial, investment and other products and services to you, as described in the Direct Marketing Section below;

Enforcing our rights under contracts, including but not limited to collecting amounts outstanding.

Meeting our obligations, requirements or arrangements, to comply with or in connection with the applicable laws, guidelines, guidance or requests given or issued by any local or foreign legal, regulatory, judicial, administrative, public or law enforcement body, or governmental, tax, revenue, monetary, securities or futures exchange, court, central bank or other authorities, or self-regulatory or industry bodies or associations of financial service providers or any of their agents.

Complying with any obligations, requirements, policies, procedures, measures or arrangements for sharing data and information and/or any other use of data and information in accordance with any programmes for compliance with sanctions or prevention or detection of crime, money-laundering, terrorist financing or other unlawful activities.

Enabling an actual or proposed assignee of Assured Asset Management (including without limitation any person, business or entity with whom it is proposed Assured Asset Management will merge or to whom Assured Asset Management proposes to dispose of all or any part of its business), or participant or sub-participant of Assured Asset Management’s rights in respect of the Customers to evaluate the transaction intended to be the subject of the assignment, merger, disposal, participation or sub-participation.

Purposes directly relating to the purposes listed above.

On or before collection of the personal data that you give us, we will inform you whether it is obligatory or voluntary to supply such personal data. Failure to supply personal data that is marked as obligatory may result in Assured Asset Management being unable to provide the relevant products and services fully or at all.

Other data that we collect

When you visit our Website, we may also automatically collect data such as your IP address, geographic data, which browser you are using, information about your computer’s operating system, application version, language settings, etc. This data is collected for the following purposes:

to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, and statistical purposes;

to improve the Website to ensure that content is presented in the most effective manner for our users;

to allow you to participate in interactive features of our service, when you choose to do so;

as part of our efforts to keep the Website safe and secure;

to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

to make suggestions and recommendations about products or services that may be of interest.

Transfer or disclosure of personal data

Personal data held by us will be kept confidential. We may however provide such data to other parties (whether local or overseas) for the purposes set out above. These include:

Any agent, contractor or third party service provider (including third party payment providers) of Assured Asset Management who provide services in connection with the operation or maintenance of our business, including their employees, officers, agents, contractors, service providers and professional advisers.

Credit reference agencies (CRA) and, in the event of default, to debt collection agencies.

Any financial institution, securities and investment services providers with which you have or propose to have dealings.

Any persons, businesses or entities giving or proposing to give a guarantee or security to guarantee or secure your obligations to us.

Legal, regulatory, judicial, administrative, public or law enforcement body, or governmental, tax, revenue, monetary, securities or futures exchange, court, central bank or other authorities, or self-regulatory or industry bodies or associations of financial service providers or any of their agents.

Any person, business or entity to whom Assured Asset Management is under an obligation to make disclosure for the purposes set out above.

Any person, business or entity wishing to provide funds to Assured Asset Management for the purposes of financing its business.

Any person, business or entity to whom you have given consent as to the transfer of personal data for direct marketing.

Any actual or proposed assignee of Assured Asset Management or any assignee of Assured Asset Management’s rights.

Analytics and search engine providers that assist us in the improvement and optimisation of the Website.

Any other person, business or entity to whom transfer of personal data has consented to expressly or impliedly by you.

Credit reference agencies (CRA)

As stated above, we may provide your personal data to a CRA (primarily for assessing your credit worthiness) and in the event of a default, we may also provide your personal data to debt collection agencies.

Your have the following rights relating to deletion and the retention of that transferred data:

Where you have applied for consumer credit, you can instruct us to make a request to the relevant CRA to delete from its database any account data relating to any credit that has been terminated by full repayment provided that there has not been, within five (5) years immediately before such termination, a default in payment under the credit for a period in excess of sixty (60) days according to our records.

If there is any default in payment, unless the amount in default is fully repaid or written off (other than due to bankruptcy order) before the expiry of sixty (60) days from the date of default, your account data may be retained by the relevant CRA until the expiry of five (5) years from the date of final settlement of the amount in default.

In the event of any amount being written off due to a bankruptcy order being made against you, the relevant CRA may retain your account data until the earlier of (i) the expiry of five (5) years from the date of final settlement of the amount in default, or (ii) the expiry of five (5) years from the date of your discharge from bankruptcy as notified to the CRA by you with evidence.

Direct marketing

We may use your personal data to provide you with information about financial and investment products and services. Your name, contact details, information relating to your interest in our products and services, transaction pattern and behavior, financial background and demographic data held by us from time to time may be used by us for such direct marketing. Direct marketing communications will be through electronic means (e.g. email or SMS) and may be conducted by us or our service providers.

We will only use your personal data for direct marketing as outlined above if we have obtained your consent to do so. You can indicate whether you consent to us using your personal data for direct marketing, for instance by ticking the relevant boxes on the forms on which we collect your data.

If you do not wish for us to use or transfer to third parties your personal data for use in direct marketing as described above, you can unsubscribe anytime free of charge. Please reach out to us using the contract details provided below.

Protecting your personal data

All personal data you provide to us is stored on our secure servers. All payment transactions will be encrypted.

Where we have given you (or where you have chosen) log-in credentials such as a username, password or any other piece of information as part of our security procedures, you will be solely responsible for keeping these log-in credentials confidential and not sharing these with anyone.

Transmission of data via the Internet or other media is not completely secure. Although we will do our best to enhance the security of such transmission, we cannot guarantee the security of your data transmitted to us.

Personal data that we collect from you through the Website will be retained until the fulfillment of the above purposes or as may be required by applicable laws.


Our Website may use cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. A cookie is a small piece of data that is sent to your computer from our Website and stored on your computer. You may disable cookies by activating the setting on your browser which may allow you to refuse the setting of all or some cookies. However, if you do so you may not be able to enjoy the full user experience with our Website.

Data access requests

You may make a request to us to:

  • confirm whether we hold your personal data;
  • be supplied with a copy of such data;
  • correct any of your personal data held with us that is inaccurate;
  • inform you of our policies and practices in relation to data and the kind of data held by us.

in relation to consumer credit:

1.inform you which items of data are routinely disclosed to CRAs or debt collection agencies, and be provided with further information to enable the making of an access and correction request to the relevant CRA or debt collection agency; provided with information of the relevant CRA that provided us with a credit report on you.

Your right of access and correction can be exercised in accordance with the applicable laws. We may charge a reasonable fee for the processing of any data access request.

Requests for access to data or correction of data or for information regarding policies and practices and kinds of data should be directed to:

Data Protection Officer:Greta Kwong
Assured Asset Management
Address:Suite 7&8, 1301-1302, 13/F, Sun House, 181 Des Voeux Road, Central

Third party links

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


This Privacy Policy may be provided in various language versions. In case of discrepancies, the English version will prevail.

Welcome to the ASSURED ASSET MANAGEMENT LIMITED’s General Data Protection Regulation (“GDPR”) privacy notice.

This privacy notice provides information on how ASSURED ASSET MANAGEMENT LIMITED collects and processes your personal data when you visit our website.

It is important that you read this privacy notice together with our privacy policy which contains more detailed information about our data processing and can be accessed here.


ASSURED ASSET MANAGEMENT LIMITED is the controller and responsible for your personal data.

We have appointed a Data Protection Officer (DPO). If you have any questions about this privacy notice or our data protection practices please contact the Greta Kwong.


Our full details are:


Name or title of DPO: Benjamin Lam
Email address:

Postal address: 1301-1302, 13/F, Sun House, 181 Des Voeux Road, Central

Telephone number: +852 3893 9588


We may collect, use, store and transfer different kinds of personal data about you as follows:

  • Identity Data.
  • Contact Data.
  • Financial Data.
  • Transaction Data.
  • Technical Data.
  • Profile Data.
  • Usage Data.
  • Marketing and Communications Data.

We use different methods to collect data from and about you including through:

  • Direct interactions.
  • Automated technologies or interactions.

Third parties or publicly available sources.


We will only use your personal data for the purpose for which we collected it, which includes the following:

  • To register you as a new customer.
  • To manage your relationship with us.
  • To enable you to participate in a prize draw, competition or complete a survey.
  • To improve our website, products/services, marketing or customer relationships.
  • To recommend products or services which may be of interest to you.


We may share your personal data within the Assured Asset Management Group and with external third parties.


We share your personal data within the Assured Asset Management. This will involve transferring your data outside the European Economic Area (EEA).

Many of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it which gives personal data the same protection it has in Europe. Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.


Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to receive a copy of the personal data we hold about you.


If you are looking for more information on how we process your personal data, including data security, data retention and lawful processing bases, please access our privacy policy.

We've Changed Names!

We are pleased to inform you that FinEX Asia is now Assured Asset Management.

We’ve changed our name to reflect what we do best – assuring a superior financial experience for global investors. We’re the same – the only thing that’s changed is our new look. We remain driven by the same high standard for service and results-driven performance that you’re accustomed to.

Please contact us with questions at or +852 3893 9588.

Read more about our rebranding initiative here.


Assured Asset Management Investor Relations